Axé music (noun; musical genre): it's a kind of music originally from Bahia, which emerged in Salvador during the 1980s through a mix of various other genres, such as ijesha , reggae, forró, samba-rock, etc. It's impossible not to dance when it starts playing, with its characteristic groovy electric guitars, bass, drums and, in many cases, double meaning lyrics, to which choreographs are synchronized. The term 'axé music' was coined in 1987 by journalist Hagamenon Brito, and intended to have a pejorative tone - he didn't think axé's aspiration to be pop (specially overseas) would ever become true. 1 Despite the prejudice towards the rhythm, the musical industry realized it was a market with an enormous potential, and it was all over media in the 80s and 90s. It got internationally famous being recorded by Michael Jackson ( They don't care about us ) and Paul Simon. Axé dancers Carla Perez, Jacaré and Débora Brasil ('É o Tchan'). Available at: ...